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Franchise

Own a chef-driven halal burger franchise

Brome has been serving chef-driven halal burgers and salads in Dearborn since 2015. Now we're talking to Midwest operators who want to grow with us.

Start the conversation
The Dearborn Brome flagship room
Dearborn flagship
Now
franchising
Midwest first

Why Brome

Four reasons,
if you are counting.

Brome is a real brand, not a turnkey kit. The model is proven, the kitchen is scratch-made, and we hand you the playbook that got us here.

01

Training & support

Initial training in a working Brome restaurant, on-site opening support, and site selection and build-out guidance. Full details are in FDD Item 11.

02

Halal supply chain

An approved supply chain of halal-certified vendors, including our proprietary spec bun and special beef grind, so you don't have to find your own suppliers.

03

Flexible formats

Our locations include dining rooms, patios, counter service, walk-up windows and a drive-thru. We'll help match the format to your site and market.

04

Room to grow

We're looking for partners who want to build more than one location over time, starting in Michigan, then Ohio, Illinois and Indiana.

The bet

Real food
scales, too.

Brome started in Dearborn in 2015 with a simple idea: halal food you can trust, made from scratch, that anyone would love. Eleven years later, the standard hasn't moved: a proprietary spec bun baked for us, a special beef grind made to our spec, fries cut in house, 20 house-made sauces and hand-spun custard shakes.

We are looking for operators who get that "modern eatery" is not a marketing word. People who want to build something real in their neighborhood, with a kitchen and a brand worth showing up for.

Brome restaurants are managed and operated by Afor Concepts, the Dearborn restaurant concept company Sam Abbas founded in 2018. The same team has created seven restaurant concepts. Brome franchises are offered by Brome Franchising, Inc.

Meet Afor Concepts ↗

The Brome by the numbers

  • 5
    Locations open
  • 11 yrs
    Scratch-made
  • 100%
    Halal-certified proteins
  • 20
    House sauces

As of October 2026. Investment details are provided in our Franchise Disclosure Document.

Why halal

The standard, not a menu section.

At Brome, halal is the standard for everything. All of our proteins are halal-certified and verified by a third party, so guests who keep halal can order anything without asking questions. Everyone else just tastes a great burger.

For franchise partners, that clarity matters. Halal franchise opportunities only work when the supply chain and kitchen processes protect the certification at every step. Brome's standards for approved suppliers, receiving and kitchen handling are written down and taught in training, so the promise on the door is the same at every location.

The concept

Chef-driven, fast-casual format.

  • Chef-driven burgers. A grass-fed 6 oz patty, or smash-style with two 3 oz patties. Our beef includes Creekstone Farms halal beef, certified by Halal Transactions of Omaha.
  • Salads that carry their weight. Chef-built salads like the Kale Crunch, Farmer's Market, Citrus Caesar and Chipotle Chop are a core part of the menu, not an afterthought.
  • Built on a spec. A proprietary spec bun baked for us and a special beef grind made to our spec. Fries are cut in house, all 20 sauces are made in house and custard shakes are hand-spun.
  • Options for different diets. A house gluten-free bun with a dedicated fryer, plus an organic vegan patty for plant-based guests.
  • A menu people come back for. Super Smash, Dante's Heaven, Wild Mushroom, Veganmami, Hot Honey Crispy Chicken, the Kale Crunch salad, Chili Cheese Fries, shakes, smoothies and açaí bowls. Breakfast at participating locations.
  • More than the counter. The Brome App with built-in rewards and loyalty, plus catering with burger boxes, slider platters and a Build-Your-Own Bar for big events.

Support and training

The systems from our own kitchens.

01

Initial training

Hands-on training in a working Brome restaurant, covering the line, the prep and the standards that protect halal integrity.

02

Opening support

Our team is on site with you through your launch period.

03

Site and build-out

Site selection and build-out guidance, drawing on our dine-in, patio, walk-up and drive-thru locations.

04

Halal supply chain

An approved supply chain of halal-certified vendors, including our spec bun and beef grind, so you don't have to find your own suppliers.

05

Technology

POS, Rewards and Loyalty, and the Brome App, set up and ready from day one.

06

Marketing and field support

Brand creative, social content and local launch playbooks, plus ongoing field visits and recipe and menu updates.

Who we're looking for

Operators who care.

  • Experience running multi-unit restaurants or another hospitality business, or a strong operating partner who has it
  • Care about food quality and keep standards high every shift
  • Understand and respect what a halal certification promises guests
  • Connected to their community and want to be a visible local owner
  • Want to build more than one location over time
  • Willing to follow a proven system and share ideas that make it better

Territories

Michigan first, then the Midwest.

We're growing in a deliberate order. Michigan comes first, in markets close to our Metro Detroit base so we can support new partners closely. After that we'll expand into Ohio, Illinois and Indiana.

If you're looking at a restaurant franchise in Michigan or a Midwest restaurant franchise in one of these states, we'd like to talk about where Brome could fit. Availability depends on the market and on applicable state franchise laws.

The process

Six steps to open.

01

Inquire

Fill out the form below and tell us about yourself, your experience and the market you're interested in.

02

Intro call

We'll talk through the Brome story and the concept, and you can ask us anything.

03

FDD review

Qualified candidates receive our Franchise Disclosure Document. Take your time and review it with your own attorney and accountant.

04

Discovery day

Visit Brome in Metro Detroit. Meet the team, see our kitchens in action and taste the food.

05

Approval and agreement

If we both agree it's a good fit, we'll award the franchise and sign the franchise agreement.

06

Site, build and open

We'll work with you through site selection, build-out, training and grand opening.

FAQ

Frequently asked questions.

What makes Brome different from other halal franchise opportunities?

Brome combines halal-certified proteins, verified by a third party, with scratch cooking. Fries are cut in house, all 20 sauces are made in house and custard shakes are hand-spun. The menu also includes a house gluten-free bun with a dedicated fryer and an organic vegan patty, so it works for a broad range of guests.

Is Brome a halal burger franchise or a general burger franchise?

Both. Every Brome protein is halal-certified, and the concept is designed to appeal to any guest who wants a great burger or a fresh, chef-built salad. It's a halal burger franchise that serves the whole community.

Where is Brome offering franchises?

We're starting in Michigan, then expanding into the Midwest, with Ohio, Illinois and Indiana first. Availability depends on the market and on applicable state franchise laws.

How much does it cost to open a Brome?

Every Brome is different. The total depends on your site, the format and size of the restaurant, construction costs in your market and your working capital. Fees and the estimated investment are set out in our Franchise Disclosure Document, which qualified candidates receive during the process.

Do I need restaurant experience?

Restaurant or multi-unit operating experience is strongly preferred. If you don't have it yourself, a committed operating partner with that experience can work. Tell us about your background on the inquiry form.

What training and support does Brome provide?

Partners receive initial training in a working Brome restaurant, on-site opening support, site selection and build-out guidance, access to our approved halal-certified supply chain, POS, Rewards and Loyalty and the Brome App, brand creative and marketing playbooks, and ongoing field visits.

What restaurant formats are available?

Our current locations include dining rooms, patios, counter seating, walk-up windows and a drive-thru. We'll work with you to choose the format that fits your site and market.

Can you tell me how much a Brome location earns?

We don't make statements about sales, income or profit outside the Franchise Disclosure Document.